Marketing is to create demand for your product through advertising. To let your potential customers know about your product and where to get it. To show the values of your product over your competitors.
Now do I still believe in paid advertising, and lots of it? Well of course I do! I do only if you’re making money with your advertising, or at the very least breaking even. Some people suggest that you should run lots of advertising even if you lose money on each initial customer, because the backend sales that you get from these customers will surpass and make up for the loss that was incurred on the front end.
With research done, you would now be ready to design your print ad. Your design and theme would be based on the information you have. The level of professionalism would also be reflected in the data you got from your target clients. For example, if you are looking at a target market that is purely corporate, then the most professional design is what you need to create. Do not include bright colors or flashy graphics. It would just fall on deaf ears on your prospects. Simple and easy would fit well with a more general audience. The bottom line is to design your ad that would appeal to the target audience you have.
One of the cool things about internet marketing, is that often times if you are targeting people very specifically, it’s not like really having to persuade a person to buy anything. If they land on your site, and your promote meets their exact need, often the sale may be made before they even end up there. That’s why relevance is so important. It’s also the reason you want to be using “buyer triggered” keywords if your marketing strategy. When they come to your site, and you have an excellent product at fair value, you are half way there. With a bit of persuasive pre-selling that you have the best answer for them, sales can be made very easily.
If the article is too long, cut it in smaller portions. Who would want to bore their readers by having a novel in their blogs? I guess, no one would. Go direct to the point and put emphasis only in important points. But what if there are too many points to tackle? You can still divide them and create a new article for the other important details. Instead of having one length article, it can be made into three short, yet information-rich articles.
Give your readers an inside view, this might involve some of your highly guarded tips and tricks on how to perform particular tasks. Give your readers a reason to come back for more – as they build their respect for your knowledge in your niche.
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.