Many businesses get this one backwards. They write content they think will interest customers, then pick keywords to match. Then they sit back and wonder why no one comes to buy. That is a tough way to try to build a business. It is based on guess work and we don’t like guesswork. This marketing plan takes the guesswork out of the equation.
There are hundreds of forums on every imaginable topic on the internet. By participating on leading forums in your niche, you will not only get a steady stream of highly targeted traffic, but you will also get back-links. As an added bonus, you will become an authority figure and boost your credibility. When people visit your site from a forum, they already know and trust you. This plays a very important role in converting visitors to paying customers.
Why do you need a website? Maybe you already have a nice brochure, or a regular newspaper advertisement. These days, those methods of advertising should form part, and not all, of your marketing strategy. The net is available well outside your normal business hours and is visible to people worldwide, so why limit your potential to your local area. With the net, the world is your market, 24 hours a day, 365 days a year.
Don’t beat around the bush. Get to the point-use keywords in every angle of your site i.e. image names, URLs, and content. Ask yourself how someone will be seeking for information and which words are they likely to use.
By using the above methods, you will avoid the 2nd most common keyword mistake: Choosing keywords you think the customer is searching for. Most businesses and even some developers choose keywords based on what they know about the business. The trouble is they are too close to the business. It is very important to choose keywords based on numbers and that have a proven record or performance and not on guesswork.
Don’t try to sell anything on this page! I know that sounds counter intuitive, but it is important to do. Just address the keyword phrase that brought them here. Make the page very relevant to what the customer wants. Try to educate, solve a problem, entertain them or give them whatever they came for. Do it in a personal, helpful way. Relate to them and they will always come back.
For example, I recently bought a pair of cross country skis. Shortly after the purchase, I realized I didn’t know exactly whether or not I was supposed to wax them. But the retailer anticipated this question and automatically sent me an email that included, among other gems of information, instructions about waxing cross country skis. It was like they read my mind!
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