Spend some time researching strategies and ideas for drawing positive attention to your booth. The reality is that most people will only give your trade show display a few seconds of their attention. What are you going to do to bring them in?
For example, I recently bought a pair of cross country skis. Shortly after the purchase, I realized I didn’t know exactly whether or not I was supposed to wax them. But the retailer anticipated this question and automatically sent me an email that included, among other gems of information, instructions about waxing cross country skis. It was like they read my mind!
You can drive traffic to your sales pages, or affiliate offer, and give your customers the products or services they are looking for. Through giving people who visit your website helpful products and information, you will gain a solid customer base.
Analyze and maintain your site. You site is your money making engine. The more people visit your site, the more money you can make. So you need to have a site that sells.