In the current climate, clients needs change and your marketing strategy needs to bend and flex to support this. Keep an eye on it and review monthly to ensure it is doing what it should.
This email came to me about three weeks after my ski purchase. That gave me just enough time to try out my new toy, which also gave me just enough time to realize I wasn’t sure about a few of the finer details of my skis and needed to ask someone a few questions, which they brilliantly anticipated. Your product or service may warrant a different timeline, but the point is, think strategically about it.
Increase ‘free marketing’ activities. Word of mouth is a powerful tool and with a bit of encouragement, your current satisfied clients can become very valuable to you.