The internet is here to stay, and if you want to compete in today’s market, then an online presence for your business is almost a must have. With our increasingly busy lifestyles, the net will become even more important, and consumers will be looking for more and more ways to save time. Think about banks, insurance companies, travel agencies, real estate agents, and the many other businesses that now use the net as a source of strong business contacts. Perhaps a world where almost anything can be done with a mouse click is not that far away.
Don’t beat around the bush. Get to the point-use keywords in every angle of your site i.e. image names, URLs, and content. Ask yourself how someone will be seeking for information and which words are they likely to use.
With research done, you would now be ready to design your print ad. Your design and theme would be based on the information you have. The level of professionalism would also be reflected in the data you got from your target clients. For example, if you are looking at a target market that is purely corporate, then the most professional design is what you need to create. Do not include bright colors or flashy graphics. It would just fall on deaf ears on your prospects. Simple and easy would fit well with a more general audience. The bottom line is to design your ad that would appeal to the target audience you have.
This strategy can potentially get your camp’s name in front of thousands of people with almost no effort on your part! But I would recommend that you provide the marketing materials for them to pass along. Nobody can do a better job of promoting your camp than you.
Many years ago, I was wonder what can I sell online? Actually, you can sell everything online, provided you have the selling platform and marketing strategy.
Ii. Can you tell straight away the product or service offered for sale? If people cannot find what your product is in the shortest time possible due to other distractions, then it’s hard to make a sale.
What you will do next is prepare a web page that uses the keyword or related keywords as the subject for the page. However, we still have to a bit of work to do before we actually start designing and building the page. So now let’s move up the list to the Unique Selling Proposition, or USP.