Is Your Marketing Strategy Producing Success?

Some will say that direct mail doesn’t job, others that cold calling is too difficult and not worth it, etc. They tell you this so that you can will buy into their marketing program and for no other reason. Some will recommend what works for your children, which is fine, but it doesn’t mean it is useful for you. I have many friends that own their own businesses and every single one promotes differently, gets their customers diversely and some of these decision makers are in the same line of work! My point is you must find the strategy that works to suit your needs and working with a pro who knows precisely what they are doing is the foremost strategy of all.

It is very important that consumers are made aware of your product. This is also an essential part of an effective article marketing strategy. Likewise, the sales pitch should ideally be a fifty-word document and needs to be included in your ‘resource box’. Make sure you call your readers to action in this area.

Underneath the graph of visits we have “Site Usage”, with some interesting stuff, most of which is self-explanatory. When checking the “Compare to Past” box the previous date range data will show up in green, as well as a percentage increase or decrease. The two items I am most interested in are the “Avg. Time on Site” and the “Bounce Rate”. This tells me a lot about how people are reacting to my site.

For private selling, advertising can easily be done by putting up a “for sale” sign on your car. You can also, post a picture of your car online or submit it on your local papers for sale section.

There are also those that will tell you that building links is not necessary. Don’t believe that either. They say you can do Pay Per Click (PPC) advertising to build traffic, which is true, as far as it goes. There is a major difference between link building and Pac. PPC has its value, but mostly as support for other (organic) methods. PPC is like a hungry alligator. You must feed it constantly for it to grow. Therefore, it is a constant drain on revenue. And the bigger the alligator grows, the bigger its appetite and the more you must feed it.

I will expand on the above as we look at the Google Analytics Dashboard. This is what you see first on opening your GA. The blue graph of “Visits” is the most noticeable feature, and above this to the right is the date range.

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you must do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

From a consumer’s viewpoint, the benefits of shopping online are obvious. You can survey a wide range of products and services from the comfort of your home, you don’t need to pack up the kids, you can look in your own time and outside normal business hours if you like.